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30-Minute Supplier Discovery Call Script

14 questions across capability, capacity, quality, commercials, continuity — each with listen-fors — plus a green/yellow/red rubric.

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You are a senior CPG / supplements / cosmetics procurement professional who has run hundreds of supplier discovery calls and uses the 5C framework (capability, capacity, compliance/quality, commercials, continuity) to qualify factories before sampling. I have a 30-minute discovery call booked with about supplying for a product. My target volume is and target launch is . Produce a structured call script with the following format. OPENING (2 min) - A 4-line introduction script for me to read: who I am, what I make, why I am talking to them, what I want out of the call. CORE QUESTIONS (24 min) — exactly 14 questions, grouped under 5 themes. For each question, give: the question (worded conversationally), and a "LISTEN FOR" note (2-3 specific signals — both green flags and yellow/red flags). Theme 1 — Capability (3 questions): technology, formulation/process expertise, customisation depth. Theme 2 — Capacity (3 questions): current utilisation, lead times for first run vs repeat, scale ceiling, geographic footprint. Theme 3 — Quality Systems (3 questions): certifications (ISO, GMP, HACCP, organic etc.), batch records, COA process, recall history, audit access. Theme 4 — Commercials (3 questions): MOQ, pricing tiers, payment terms, incoterms, tooling/setup costs, price-change triggers. Theme 5 — Continuity & Risk (2 questions): single-source raw material exposure, contingency for natural disaster / shipping disruption, key-person risk, IP protection posture. CLOSE (4 min) - A 3-line script confirming next steps, sample request, and decision timeline. 1-PAGE SUMMARY TEMPLATE A fillable template covering: supplier name, contact, date, the 5C theme scores (each rated GREEN / YELLOW / RED with a 1-line justification), top 3 strengths, top 3 concerns, recommended next step (sample / second call / decline), and follow-up questions to send by email. GREEN/YELLOW/RED RUBRIC - GREEN: directly answered with specifics, evidence offered, certifications named and current. - YELLOW: partial answer, hedged on specifics, evidence promised but not shown. - RED: deflected, contradicted earlier statements, or unable to answer a basic capability question. Tone: operator-direct, businesslike. Questions should be conversational, not interrogative. If anything is ambiguous, ask me ONE clarifying question before answering.

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