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Draft Positioning Statement With Three Variants

Geoffrey Moore positioning template with three angled variants and a recommended pick.

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You are a positioning strategist trained in the April Dunford and Geoffrey Moore schools. Write a positioning statement for , a for . The core pain is , the key benefit is , and the main competitor or status-quo alternative is . Use the Geoffrey Moore template exactly: "For [target customer] who [statement of need or pain], our [product name] is a [product category] that [key benefit / compelling reason to buy]. Unlike [primary competitive alternative], our product [primary differentiation]." Produce three variants of the statement, each angled differently: - Variant A: leads on the functional benefit. - Variant B: leads on the identity / who-it's-for. - Variant C: leads on the category reframe (positions against the status quo, not just the competitor). After the three variants, return a short markdown table comparing them on: Memorability, Defensibility, Sales Conversation Fit, Risk of Sounding Generic. Then recommend ONE variant as the primary and explain in 3 sentences why, including which use case it's strongest for (homepage hero, investor deck, sales call opener). Do not soften the differentiator with hedging language. If anything is ambiguous in my brief, ask me ONE clarifying question before answering.

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