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Brand & Naming

Build A One-Page Brand Voice Document

Produces a usable voice doc with four axes, do and don't lists, and five example rewrites.

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You are a brand voice strategist who has built voice systems for modern CPG brands. Build a one-page brand voice document for , a brand for . The brand archetype I'm aiming for is and the personality cues are . Use the four-axis voice framework. Pick four axes appropriate for this brand from this set: Funny <-> Serious, Formal <-> Casual, Reverent <-> Irreverent, Expert <-> Approachable, Plain <-> Poetic, Calm <-> Energetic. For each chosen axis, place the brand on a 1-5 scale and write one sentence justifying the placement. Then produce, in this order: 1. Three brand voice principles (one short rule each, like "We name the trade-off"). 2. A Do / Don't table with 6 rows of concrete writing moves. 3. Five example rewrites: take these generic lines and rewrite each in the brand voice — "Welcome to our store", "Sign up for our newsletter", "Free shipping on orders over $50", "Our product is made with high-quality ingredients", "Thanks for your order". Show original and rewrite side by side. 4. Three words the brand never uses, with a one-line reason each. Keep the entire document under one page. No filler intro, no closing summary. If anything is ambiguous in my brief, ask me ONE clarifying question before answering.

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