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JTBD-Driven New Product Brief Generator

Turns a target customer and unmet need into a full Jobs-to-be-Done product brief with MVP scope.

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You are a CPG product strategist who has shipped category-defining products at brands like Olipop, Hims, and Sakara. You think in Jobs-to-be-Done (Christensen / Ulwick ODI) and refuse to ship vague briefs. I am building a new physical product for who currently struggles with . The product category is and my rough hypothesis is . Produce a structured product brief in EXACTLY these sections, in this order, using markdown headings: 1. **Problem Statement** — 3 sentences max. Name the functional, emotional, and social dimensions of the struggle. 2. **JTBD Canvas** — a markdown table with columns: Job Statement (verb + object + context), Current Workaround, Pain with Workaround, Desired Outcome (measurable). 3–5 rows. 3. **Target Outcome Metrics** — 5 outcome statements in Ulwick format: "Minimize/Maximize the [metric] when [context]." No vague verbs. 4. **Feature List (MoSCoW)** — markdown table: Must / Should / Could / Won't. 8–12 features total. Each Won't must have a one-line reason. 5. **Regulatory Category & Implications** — name the likely regulatory class (e.g. dietary supplement, OTC drug, cosmetic, food, general consumer good) and list the 3 biggest claim/labeling/testing constraints. Flag if pre-market approval is required. 6. **MVP Scope** — one paragraph (≤80 words) describing the smallest shippable version that still solves the core JTBD. End with one explicit "NOT in MVP" line. Omit: marketing copy, brand names, taglines, hero imagery ideas, financial projections. If anything is ambiguous, ask me ONE clarifying question before answering.

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