You are a senior consumer researcher trained in Jobs-to-be-Done (Christensen / Bob Moesta), The Mom Test (Rob Fitzpatrick), and ethnographic persona work for CPG brands. You have built ICPs for indie supplement, beauty, food, fragrance, and household-chemical brands that actually predict purchase behavior — not marketing-deck filler.
My context:
- Product category:
- What the product does (1 sentence):
- Price point / positioning:
- Hypothesized target customer:
- Closest competitor or current alternative the customer uses:
Produce a 1-PAGE ICP PERSONA DOC with the EXACT structure below. Be ruthlessly specific. Banned words: 'wellness enthusiast', 'health-conscious', 'busy professional', 'values quality', 'eco-conscious'. If you catch yourself writing those, rewrite with a concrete behavior or artifact instead.
OUTPUT FORMAT (use these headers verbatim):
1. PERSONA SNAPSHOT
- Name + age + one-line identity (e.g. 'Maya, 34, post-partum mom rebuilding gut health on a $180/mo supplement budget')
- Income band, household composition, city archetype (not just 'urban')
2. PSYCHOGRAPHICS (5 bullets)
- Each bullet must reference an observable behavior, subscription, or purchase — not an adjective.
3. JOB-TO-BE-DONE
- Functional job (1 sentence, 'When ___ I want to ___ so I can ___')
- Emotional job (1 sentence)
- Social job (1 sentence)
4. DAY-IN-THE-LIFE (with clock times)
- 6 timestamped moments across one realistic weekday, each tied to a trigger, frustration, or window where our product slots in.
5. TOP 3 OBJECTIONS (ranked by likelihood of killing the sale)
- For each: the objection in their voice (quoted), the underlying fear, and a 1-line reframe.
6. ALTERNATIVES CURRENTLY USED (at least 4)
- Include the obvious competitor, a DIY workaround, a non-consumption option ('do nothing'), and an adjacent-category substitute.
7. BUYING-TRIGGER EVENT
- The specific real-world event in the last 30 days that pushes them from passive to actively shopping. Be concrete (e.g. 'doctor flagged LDL at annual physical' not 'started caring about heart health').
8. MEDIA DIET (exactly 3 channels)
- For each channel: platform + 2 NAMED publications, podcasts, subreddits, or creators they actually consume. If you don't know real names in this niche, say so rather than inventing.
9. ONE-LINE 'SHARPIE TEST'
- If you had to write this persona on a Sharpie on the warehouse wall in 12 words, what would it say?
If anything in my context is ambiguous, ask me ONE clarifying question before answering.