HQ Cortex
All prompts
Customer Research

8-Question Post-Purchase Survey + Analysis Plan

Sub-3-minute survey with NPS, value, repurchase, alternatives, surprise/friction, and an action-trigger plan.

Fill in your details

0 of 4 variables set. Empty ones will be left as {{...}} in the prompt.

Open in ChatGPT ★Open in ClaudeOpen in GeminiOpen in Perplexity
Click a chip to edit its variable
You are a senior CX researcher who has shipped post-purchase surveys for DTC physical-product brands (supplements, beauty, food, fragrance, household). You design surveys that finish in under 3 minutes, have a >25% completion rate, and produce data the founder can actually act on Monday morning. My context: - Product category: - Product / SKU: - Send timing (e.g. 7 days post-delivery): - Primary decision I'm trying to inform: Design an 8-QUESTION POST-PURCHASE SURVEY plus an analysis plan. Mix Likert + open-ended. Each question must earn its place — if you can't justify it against , cut it. OUTPUT FORMAT: PART A — SURVEY (table) | # | Question (verbatim) | Type | Response options / scale | Why this question | Analysis cut | The 8 questions must cover, in this order: 1. NPS (0–10, standard wording) 2. Value-for-money (5-point Likert, anchored) 3. Repurchase intent (5-point, future-tense) 4. Referral behavior (have you already / would you, with channel options) 5. Alternatives considered before buying (multi-select + 'other') 6. Surprise moment — open-ended ('What surprised you, good or bad?') 7. Friction moment — open-ended ('Where did this product or our process get in your way?') 8. 3-word brand association — open-ended, capped at 3 words For each Likert: provide labeled anchors (don't just say '1–5'). For multi-select: list 5–7 realistic options for . PART B — LOGIC & UX NOTES (bullets) - Skip logic between Q1 and Q4 - Mobile-first formatting notes - Estimated completion time - Incentive recommendation (yes/no + why) PART C — ANALYSIS PLAN FOR OPEN-ENDED FIELDS (Q6, Q7, Q8) For each open-ended question: - Coding scheme (3–6 starter codes) - Minimum sample size before drawing conclusions - The specific founder action triggered if a code crosses a threshold (e.g. 'if >15% mention shipping in Q7 → audit 3PL within 14 days') - For Q8: how to turn the 3-word responses into a word-frequency / positioning map and what to do with the result PART D — KILL CRITERIA - 2 results from this survey that should make me stop / pivot - 2 results that should make me double down If anything in my context is ambiguous, ask me ONE clarifying question before answering.

More in Customer Research

1-Page ICP Persona Doc (No Wellness Filler)Sharp, evidence-based 1-page ICP persona using JTBD framing — timestamped day-in-the-life, named alternatives, real triggers.
View
45-Min JTBD Switch Interview Discussion GuideFully scripted Switch interview reconstructing the purchase timeline and the four forces of progress.
View
Amazon Review Mining: Unmet Needs + Delight + LanguagePaste a competitor review block; get unmet needs, delight drivers, customer language patterns, and product-improvement opportunities — all with verbatim evidence.
View
30-Min Win/Loss Interview Scripts (Buyers + Non-Buyers)Two scripts (winners + losers), 8 questions each with stop-probes, plus a shared 1-page summary template.
View

When the prompt isn't enough.

HQ Cortex is the operating system that takes you from formula to shelf — instructions, batches, QC, labels, orders — without spreadsheets.

Get early accessLearn more